Madison Then & Now ~ Celebrate National Tourism Week Today!

May 8, 2018


May 6th-12th is the 35th Annual Celebration of National Tourism Week, a week designated by the U.S. Congress in 1983 to draw public attention to the importance and benefits of the U.S. Travel and Tourism industry.

Exclusing government, travel and tourism is the sixth largest industry in the country.

  • Here are some fun facts relating to tourism and its economic benefits: Only 380 visitors are needed to support one new job in Indiana
  • Every 488 visitors to Indiana generate enough state and local taxes to provide for one Indiana public school student
  • The tourism industry was the fastest growing job segment in 2015 & 2016
  • On average visitors to Indiana spent $147 each on hotels, transportation, lodging, meals and entertainment
  • Visitors generated $32 each in tax receipts, with $18 going to state and local entities
  • Without visitors coming to Indiana, each of its 2.5 million households would have to pay an additional $550 in state & local taxes in order to maintain current levels of tax receipts
  • Indiana retains about 76¢ of every $1 spent by visitors

To commemorate the beginning of Madison’s busiest tourism season, each year the Visitors Center provides their tourism partners with a magnetic calendar of events and tear-off calendar sheets to share with their customers.

To kick-off tourism week the Visit Madison team along with several Visit Madison and Jefferson County Board of Tourism members stopped by City Hall on Monday to get their proclamation signed by Mayor Damon Welch declaring National Travel & Tourism Week.

The travel industry fuels Madison, Indiana’s economy and has an effect on supporting jobs in the area.

Visit Madison will present the 2018 HOSTS (Honoring our Super Tourism Stars) to a deserving business some time during the week.

In 2017, Madison’s tourism agency welcomed over 55,500 people in their Visitors Center and mailed out over 57,000 visitor guides to people all over the United States, Canada, and beyond.

According to Visit Madison, “Visitor guides seem like a thing of the past, however having that booklet of information is not only key to grabbing their attention to come, but to help navigate once they arrive. Sure, technology is taking the tourism industry to a new level and we are up to the challenge.”

The online version of the visitor guide and website integrated with user-generated content, highlighting visitors experiences by sharing their photos. Those can be seen at

VM received the 2017 ‘Best Website’ at the Indiana Tourism Conference in March and their social media presence increased dramatically in 2017 over all prior years in its existence.

With acquisition of a new Marketing Director, social media was at their fore-front and top goal to increase the amount of people reached.

Other aspects of the center include customized tours for any group size, dining needs, hotel recommendations, step-on guides, trolley tours, carriage and wagon rides, and video presentations.

Here are some great Tourism Week Deals for Visitors AND Locals:

Tuesday, May 8th is “Tastings Tuesday”, visit our very own Thomas Family Winery for free wine tastings, as well as The Ridge Winery, who is on the Indian Wine Trail, they will offer a 10% discount on all wine purchases, 20% discount on all case purchases and free limited tastings!

Wednesday, May 9th is “Wild Wednesday”, zoos, sanctuaries, and farms around Indiana will have special deals.

On Thursday May 10th “Throwback Thursday”, save $2 at all Indiana State Historic sites.

Friday May 11th is “Foodie Friday”, our very own Thomas Family Winery will be doing a “Double Down” cheese & charcuterie!

Visit Madison is offering two FREE Trolley tours of Madison, Indiana:

Thursday May 10th is an evening tour beginning at 6:00 p.m. and Friday is a morning tour, beginning at 10:00 a.m. Trolley goers must meet and park at the Visitors Center 601 W. First Street and arrive 15 minutes prior to the tour. There is a limit of 25 guests on each tour, check out our Facebook events for the tours. To get a complete list of the Visit Indiana Week daily deal participants go to

Madison is often referred to as ‘The Event Capital’ of Indiana and last year they reportedly welcomed over 400,000 visitors.

For additional information on Madison, Indiana or any tourism questions, do contact Visit Madison, Inc. at 812-265-2956.

*Drone Footage in Video Courtesy of Brent Spry